PricewaterhouseCoopers recently suggested the top-end hotel industry is a sustainable sector that could offer a more reliable long-term revenue stream for London hoteliers than the 2012 Olympic Games.
Now, with the opening of Hotel Verta, it seems the capital's builders have put their concrete finishing tools to work on a structure that represents not only a residence, but also a gateway into the country.
With its own helipad, arrivals can walk straight into the hotel and enjoy a cocktail at the bar, alongside uniformed pilots drinking from their own non-alcoholic section of the menu.
A total of 70 bedrooms cater for overnight guests, each with its own bespoke finish and many of which overlook the nearby River Thames.
Meanwhile, beneath the hotel lies a two-storey subterranean spa with a sauna, steam room and hydrovitality pool.
Posted by Andrew Miles